Shopify Review: The #1 Best Online Store Builder

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Are you looking for a powerful e-commerce platform that is easy to use and has all the features you need? If so, you should definitely consider Shopify. In this comprehensive Shopify review, I will cover everything from its features and benefits to its pros and cons. I will also discuss who should use Shopify and how it compares to other e-commerce platforms on the market. So, if you are thinking about starting an online store, keep reading!

As you’re probably aware, Shopify is one of the most popular e-commerce website builders on the market. It’s easy to see why – with its user-friendly interface and wide range of features, it’s perfect for small business owners who want to set up a professional online store without spending a fortune.

Want to skip to the conclusion? >>Yes, Shopify is an outstanding website builder and ranks #1 amongst e-commerce platforms. The blend of powerful functionality, beautiful template designs, and award-winning customer support make this a Grade-A website builder. If you want the best website builder for online stores, you won’t regret choosing Shopify!

Shopify review overview: What is Shopify?

As you’re already most likely aware, Shopify is an e-commerce platform that enables users to create online stores. It is perfect for small business owners who want to sell products online but don’t have the time or knowledge to build a website from scratch. Shopify is easy to use, has lots of features, and offers excellent customer support. In short, it is one of the best e-commerce platforms on the market.

Who is Shopify for?

Shopify is ideal for small business owners who want to set up an online store quickly and easily. It is also a good choice for businesses that want a scalable platform that can grow with them. Additionally, Shopify is a great option for businesses that want a professional-looking website without having to spend a lot of money.

Related: The Best Website Builders For Small Businesses

How does Shopify compare to other e-commerce platforms?

Shopify is one of the most popular e-commerce platforms, and it’s easy to see why. It offers a user-friendly interface, scalability, affordability, and excellent customer support. Additionally, Shopify has no transaction fees (if you use Shopify payments).

Shopify review in a nutshell:

– User-friendly interface

– Wide range of features

– Flexible plans

– Excellent customer support

Shopify Review: Pros and Cons

Shopify is one of the most popular eCommerce platforms and it’s easy to see why. It offers a user-friendly interface, scalability, affordability, and excellent customer support. Additionally, there are no extra transaction fees (if you use Shopify payments).

There are many benefits of using Shopify. Here are a few of the most important.


– It’s easy to use: even if you have no prior experience with website building, you’ll be able to create a professional-looking online store with Shopify.

– It’s affordable: plans start at just $29 per month, and there are no transaction fees if you use Shopify Payments.

– It’s scalable: as your business grows, you can upgrade to a more expensive plan with more features.

– It offers excellent customer support: if you ever have any questions or run into any problems, Shopify’s customer support team is available 24/seven to help you.


There are a few potential drawbacks to using Shopify, including:

– The monthly fees can add up: if you want to use Shopify’s advanced features, you’ll need to sign up for one of their more expensive plans.

– You’re limited to Shopify’s themes and apps: if you want to customize your Shopify website beyond what’s offered in their theme store or app store, you’ll need to hire a developer.

Who should use Shopify?

Shopify is designed to meet the needs of just about any business that wants to sell products online. In fact, that is its sole purpose. Compare this with other platforms that happen to include eCommerce features.

Those who want to take advantage of the #1 eCommerce platform will feel right at home with Shopify.

Who should choose a different e-commerce platform?

If you’re not looking to sell products online, then you can steer clear of Shopify.

Shopify is an affordable eCommerce platform, but if you’re on a very tight budget, there are other platforms that may be better suited for you.

And although Shopify does offer enterprise solutions, there are other options to consider if you are a very large corporation.

Related: How To Start An Online Store In 9 Simple Steps (courtesy of Shopify)

Starter themes and store designs

Shopify offers a wide range of starter themes and templates to help you get started with your online store. There are both free and paid options available, so you can choose the one that best suits your needs. Starter themes and templates are a great way to save time and money when setting up your Shopify store.

Shopify also offers a wide range of paid themes. Paid themes tend to be more customizable and offer more features than free themes. If you’re looking for a professional-looking website, then a paid theme is definitely worth considering.

Shopify Review: Plans and pricing

Shopify offers five different plans: Lite, Basic, Shopify, Advanced, and Shopify Plus. The Lite plan costs $9 a month and allows you to add products and sell from an existing website or blog.

The Basic plan costs $29 per month and includes all the essential features you need to start an online store.

The Shopify plan costs $79 per month and includes additional features such as gift cards and professional reports.

The Advanced plan costs $299 per month and includes features such as advanced report builders and real-time carrier shipping.

Shopify Plus is for the largest enterprise clients and has custom pricing.

Shopify offers a 14-day free trial, so you can try out the platform before committing to a paid plan.

What plan is right for you?

Shopify Basic is a great choice for most small businesses that are just getting started with eCommerce. It’s affordable and offers all the features you need to get started. It’s also the plan I’ve used for my own stores.

The Shopify website editor

The Shopify website editor is user-friendly and easy to use. It’s comprised of a drag-and-drop interface.

Start with one of the many customizable themes. Then, add products, pages, blog posts, and more to make it your own.

The editor also makes it easy to customize your website design. You can change the colors, fonts, layouts, and more.

The Shopify website editor is also mobile-friendly, so you can edit your website on the go.

Shopify Review: Ease of use

Using the Shopify platform is very easy to use once you get the hang of it. After learning how the different functions are laid out, you’ll have no problem accomplishing just about any task you can think of.

For any problems that you may have, there are a ton of helpful articles in the help section of their website. There’s also a large community of other store owners as well as freelancers should you need help.

Don’t forget about the helpful customer support agents who can assist you with most issues as well.


Let’s look at some of the features that make Shopify so good.

– User-friendly interface: Shopify has a user-friendly, drag and drop interface that makes it easy to use, even for those with no prior experience.

– Over 100 professionally designed themes for online stores of all shapes and sizes.

– Excellent, 24/7 customer support: Shopify has a team of knowledgeable and friendly customer support representatives who are always willing to help.

– Flexible plans: Shopify offers three different plans – Basic Shopify, Shopify, and Advanced Shopify – so you can choose the one that best suits your needs.

– No additional transaction fees (if you use Shopify Payments)


– Product management

– Inventory management

– Order processing

– An abandoned cart saver

– A buy button

– Large array of third-party apps


Shopify offers a wide range of marketing features, including social media integration, email marketing, and Google AdWords integration.

Payment processing

Shopify offers a wide range of payment options. Shopify is integrated with all the major payment processors, so you can easily accept payments through credit cards, debit cards, PayPal, and more. Shopify payments is also offered, which allows you to accept payments through Shopify directly. This is a great way to streamline your payment processing with no additional fees.


As I’ve already said, Shopify is a great choice for businesses that are looking to start selling online. The platform is easy to use and offers a wide range of features, including a drag-and-drop interface, customizable themes, and an app store. Additionally, Shopify is integrated with all the major payment processors, so you can easily accept payments.

The Shopify app store and third-party integrations

Shopify has an app store with over 2000 apps that you can use to add additional features and functionality to your Shopify store. There are both free and paid apps available, so you can choose the ones that best suit your needs. The app store is a great way to add new features to your store.

Marketing and SEO

Shopify features best-in-class marketing and SEO features built into its platform. Let’s dive into several of these.

SEO best practices: customize your H1 headings, titles, and meta tags to your liking.

XML Sitemap: Shopify automatically generates an XML sitemap for your website, including all of your products, pages, and blog posts.

Google Ads credit: $100 Google advertising credit

Product reviews: Allow product reviews on your product pages which are great for SEO. This also provides that much-needed social proof to encourage visitors to buy.

More marketing features include discounts, gift cards, social media integration, and the ability to sell on Facebook.

Customer support

Shopify offers 24/7 customer support to assist you whenever you need it. You can contact Shopify by phone, email, or live chat. Shopify also has a comprehensive knowledge base that you can use to find answers to your questions.

Examples of real Shopify stores

Coming soon!

Shopify alternatives

As good as Shopify is, it may not be the right eCommerce platform for everyone. If you’re looking for something that offers WordPress integration, consider WooCommerce.

Large companies needing an enterprise solution may want to consider BigCommerce.

Additionally, if you’re on a tight budget, Shopify may not be the best option for you, as there are other eCommerce platforms that are more affordable.

My top picks for Shopify alternatives are Squarespace and Wix.

Shopify Review: Conclusion

Is Shopify the right eCommerce platform for you?

If you’re like me, you want the best product or service available for the money. And when it comes to building an online store, there are no other services that compare to Shopify.

Overall, Shopify is an outstanding eCommerce platform with a wide range of features that will help your online store succeed. It’s very intuitive to use once you get the hang of it.

Furthermore, Shopify has awesome customer support.

If you’re looking for an eCommerce platform that ticks all the right boxes for most store owners, Shopify is the right choice for you.


Is Shopify the best eCommerce platform?

Shopify is one of the most popular and best eCommerce platforms for many reasons. Shopify provides users with everything they need to create a professional online store, including a user-friendly interface, a wide range of features, flexible plans, and excellent customer support.

Is Shopify free?

No, Shopify is not free. However, they do include a free 14-day trial with all plans.

Is Shopify legit?

Yes, in fact, it’s one of the most popular online store platforms available. Many thousands of successful stores around the world run on Shopify.

Is Shopify worth it?

Yes, if you’re looking for the best online store platform for most people, Shopify is worth the price. The Shopify Lite plan starts at just $9 a month and their Basic plan sells for just $29 a month.

Is Shopify or Wix better?

Both are great website builders but for most online stores, I would recommend Shopify. However, if you just plan to sell a few items from your website, Wix can work fine too.

What exactly does Shopify do?

Shopify is an eCommerce platform that includes starter website templates, order processing, inventory management, and much more. Along with available third-party apps, Shopify does everything you will need to run a successful online store.

Is Shopify good for beginners?

There is a learning curve to Shopify. But it’s not too difficult for most people. And once you get familiar with the platform, you’ll feel like a pro. So, yes, beginners can learn to use it.

Is selling on Shopify free?

No, you will need to pay for a monthly subscription as well as transaction fees when items are purchased. But there are always costs of doing business and eCommerce is no different.

Is there a Shopify coupon or discount code?

I couldn’t find any reliable coupons or discount codes for Shopify. My best advice is to get started with the free 14-day trial to see if you like it.

Elijah Etc.

About the author

Elijah Charbonneau is a copywriter, content creator, and email marketer based in Kuala Lumpur, Malaysia. When not working on this website, he enjoys making art, traveling, and trying new foods. Follow his journey at